A gamification platform for designing, running, and measuring engagement

Connect business objectives, user behavior, and game-based experiences in a clear journey.

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Design reference; image data is illustrative.

Business challenges addressed through gamification

Define the behavior and expected outcome before selecting a feature.

Low participation

Make the value of the next action and feedback clear.

Retention and loyalty

Design value and a reason to return.

Product adoption

Turn adoption of a key feature into an understandable mission.

Learning

Define progress and feedback for practice and completion.

The platform model: from events to data

Each program effect starts with a valid behavior.

1
Business
Objective and target behavior.
2
Event
Record valid behavior from an identified source.
3
Rule
Define when a behavior affects the program.
4
Mission
Turn an objective into a clear user action.
5
Reward
Define value aligned with the program and its economy.
6
Data
Metrics and outcome evaluation.

Core platform engines

Each component has a clear responsibility and intended outcome.

Event

Record valid behavior from an identified source.

Rule

Define when a behavior affects the program.

Mission

Turn an objective into a clear user action.

Reward

Define value aligned with the program and its economy.

Progress

Show progress and clarify the next action.

Audience

Separate customer and employee experiences.

The admin experience

Explore objectives, audiences, campaigns, and review together.

A clear view of your program

Connect objectives, behaviors, missions, and outcomes. Decisions start with the program definition.

Review objectives and audiences
Separate missions and campaign states
Define success criteria for each behavior

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Program objectiveParticipation

AudienceCustomers

Success metricMission completion

Program lifecycle

Behavior design

Mission definition

Review and approval

Measurement

Approved design reference and conceptual view; figures in the image are illustrative, not customer results.

The player experience

Clear missions, understandable feedback, and rewards aligned with the program.

Make the next step clear

Missions, progress, and rewards should be understandable. Start with the behavior you want to encourage.

Clear, achievable missions
Step-by-step feedback
Rewards aligned with the program

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InoGameConcept preview

Product discovery journey

Illustrative mission design

1Explore the features

2Take the first action

3Receive feedback

Approved design reference and conceptual view; figures in the image are illustrative, not customer results.

Analysis and reporting

Metric definitions; these are not numeric customer results.

Activation

Starting the target behavior within a defined window.

Completion

Finishing a defined mission or journey.

Progression

Moving from one defined step to the next.

Retention

Returning within a defined time window.

Integration with organizational systems

Review integration categories against organizational needs; a category does not imply an available connector.