Strategy
Objectives, audience, and constraints.
Gamification consulting and strategy based on real user behavior
Start with the challenge. Define behavior, motivation, and success before choosing game mechanics.
InoGame
Objective
Behavior
Experience
Data
Which challenge needs a solution?
Engagement, loyalty, employee participation, and adoption have different behaviors and metrics.
Our method: from objectives to measurement
The InoGame Behavioral Engagement Framework connects experience decisions to objectives.
- 1
Objective
The intended business outcome.
- 2
Behavior
An observable user action.
- 3
Motivation
The value of participation to the audience.
- 4
Mechanics
Suitable missions and feedback.
- 5
Measurement
Metrics, time window, and data source.
Deliverables
The engagement scope defines each deliverable's depth.
Behavioral model
Target behaviors and observation signals.
Experience journey
Steps, prerequisites, and feedback.
Mechanics
Missions, challenges, and experience rules.
Success metrics
Metric definitions and acceptance criteria.
Implementation blueprint
Components, integrations, and delivery scope.
Engagement model
Timing is established after scope and information access are defined.
- 1
Workshop
Agree on the challenge and objective.
- 2
Interviews
Understand audiences and existing processes.
- 3
Synthesis
Translate evidence into design decisions.
- 4
Blueprint
A reviewable deliverable and implementation scope.
A team aligned with your challenge
Approved people and their relevant experience are introduced during the project review.
Relevant expertise
Review behavioral analysis, experience design, and technical delivery against the challenge.
Request a consultation
Describe your challenge and organizational context to define the discussion.
Start with your objective
Describe your organization, audience, and target behavior. Confidential details are not required for an introduction.
Submission does not reserve a meeting. The topic is arranged after review.