Feature adoption
Start using a specific feature.
Turn customer engagement into measurable behavior
Design a clear journey from discovering a product to taking a target action.
Design reference; image data is illustrative.
Behaviors to encourage
Define an audience, event, and success criterion for each behavior.
Repeat use
Return to perform a target action.
Referral
Valid referrals with consent and abuse controls.
Product education
Learn and practice product usage.
Community participation
Meaningful participation in a user community.
Journey completion
Finish a defined process.
Map mechanics to outcomes
A mechanic should help the user perform the target behavior.
Mission
Clarifies the next action.
Challenge
Creates a bounded, trackable objective.
Progress
Shows the journey completed so far.
Feedback
Explains the effect of an action.
Reward
Defines the value of completing a behavior.
A sample customer journey
An illustrative journey; not a real customer's data or results.
- 1
Discover
Discover the program and its value.
- 2
Join
Authorized entry into the program.
- 3
First action
Complete the first mission.
- 4
Feedback
See progress.
- 5
Continue
Choose the next action.
How is engagement measured?
Define metrics before the program starts.
Activation
Starting the target behavior within a defined window.
Completion
Finishing a defined mission or journey.
Progression
Moving from one defined step to the next.
Retention
Returning within a defined time window.
Engagement now, loyalty over time
Engagement focuses on current participation; loyalty addresses return and continuity.
What is your engagement scenario?
Describe your target behavior and audience in a demo request.