Internal points
A value unit defined in the program economy.
Customer loyalty, beyond points and discounts
Lasting engagement begins with meaningful participation and a clear reason to return.
InoGame
Objective
Behavior
Experience
Data
A behavioral loyalty model
Align missions and feedback with the value of continuing the relationship.
- 1
Valuable behavior
Identify an action relevant to the objective.
- 2
Mission
Define the participation journey.
- 3
Progress
Provide understandable feedback.
- 4
Recognition
Value aligned with participation.
- 5
Return
A reason to continue the relationship.
Reward architecture
Point type, limits, validity, and eligibility are defined per program; internal points are not money.
Internal rewards
Claiming requires defined eligibility, stock, and cost.
Badges and tiers
Future design scope; not active in this version.
External rewards
Requires a valid provider and contract; not active in this version.
Relevant audiences and journeys
Align the experience with participation context and expected behavior.
Understand the audience
Define goals and consent relevant to participation.
Design the journey
Steps and feedback tied to behavior.
Behavior triggers
A valid event and an explicit rule.
Governance and abuse prevention
Eligibility and points history must be reviewable.
Measuring loyalty
These describe measurement methods, not claimed customer outcomes.
Redemption
Eligible reward claims within a defined period.
Progression
Moving from one defined step to the next.
Retention
Returning within a defined time window.
Where does your loyalty program start?
Explore the valuable behavior and the customer's reason to return.